SoleSearch is an interesting new iPhone and iPod touch program geared towards helping sneaker freaks hone in on hundreds of independent sneaker boutiques in U.S. cities and locations across the globe.
Pangaea Subsidiaries—a multi-faceted company with several endeavors in fashion, music, art, and philanthropy—released the application last week.
I discussed SoulSearch with Pangaea CEO Brandon Williamson, who also owns All City Kicks, a sneaker boutique in his hometown Grand Rapids, Michigan.
“SoulSearch is really for the individual who travels and sees parts of the world,” he said. “It’s been received pretty well. Anyone who's purchased it, they love it.”
SoleSearch’s most useful feature is a directory with listings on local shoe shops as well as boutiques in Canada, Europe, Asia, Australia, and South America.
Chicago State University student and iPhone user Jonathan James is a fan of the app.
“There's nothing like it,” said James. “Sneaker heads like myself, they have to feel the same—excited.”
One of the app's impressive features is an interactive “Add a Store” option meant to continually expand the store database.
“Any store we missed, we give the user the ability to let us know,” Williamson explained.
Pangaea has plans to make SoleSearch more “user-active” in the future with updates allowing users to view and post reviews on boutiques.
“We want to make it more of a forum within an app,” Williamson said. “This allows the app to continue to grow.”
Williamson ended the interview with words of encouragement for young tech-minded African Americans.
Click here to get SoulSearch.
Access the app’s twitter page at http://twitter.com/sole_search

